Tuesday, April 12, 2011

Wal-Mart: New Price Match Policy

I came across this article this morning and had to share. In an effort to increase sales at Walmart, they now will price match any competitor price WITHOUT you having to have the physical ad. In other words, you tell them the price at the other store and they'll change it for you. I'm a little concerend about how some people will abuse the new system but since I have no control over that, I'll happily enjoy the new policy and its benefits for our family! Here is an excerpt from the article:

"Late last year, Wal-Mart had said it aimed to have all the groceries restored by the end of 2010 and would add back the general merchandise items by spring.

Wal-Mart's price-match policy has been around for several years, but in recent months, the company has been using it as a weapon to compete with rivals. One commercial, released Monday, focuses on its ad match guarantee.
The ad features a customer pointing to an ad flyer and informing the cashier that a product is 20 cents cheaper at a rival store. Everyone in the store, from the person who stocks the shelves to the manager, scrambles to help, yelling, "Match it!"
Wal-Mart said it has been training sales associates to better police prices of local competitors.
Another change is customers won't have to bring competitors' advertisements to the cash register to get the match because the associates should have the information on hand. Customers will still have to ask for the price match."

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